ABOUT ME

I started my career as a tech journalist in `1998, then joined my first agency as a copywriter in London in 2005. Agency life suited me, and I was lucky enough to be given hands-on roles on talented, award-winning creative teams.

In 2012, I joined my current agency (then called Bite) in London, then moved to our San Francisco office in 2015. 

I opened our Los Angeles office in 2016 and - three mergers later - we became Archetype, one of the world's best and most respected technology PR firms. 

I moved to New York in 2023 and became Chief Creative Officer of Marker Collective, a joint venture between Archetype, Nectar, and Outcast. 

At Marker, our job is to create the agency experience of the future by building cool stuff like Delve.

In my opinion, great campaigns are found where science and art collide, and great work happens when teams love what they do.